3 Simple Things To Boost Your Website Engagement

3 Simple Things To Boost Your Website Engagement

Table of Contents

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Full Transcript

00:00
hello and greetings friends this is
00:02
edward from
00:03
thewebpagesite.com
00:05
if you’re looking for an amazing website
00:08
design team that’s going to be
00:09
responsive and supportive check us out
00:12
at
00:13
thewebpagesite.com doesn’t get much
00:15
simpler than that folks so for this
00:17
particular video i’m going to be talking
00:19
about the three
00:20
check it one two three things that you
00:23
can do to boost engagement on your
00:26
website now before i jump into this
00:28
video make sure you do the thing if you
00:31
have the opportunity to like and to
00:33
subscribe to this particular video or
00:35
channel go ahead and do the thing and if
00:37
you have the ability to comment below if
00:40
you’re on the website go ahead and do
00:42
the thing comment below tell us what you
00:44
think before we jump into uh maintaining
00:47
engagement or driving engagement we
00:49
first have to talk about
00:51
what engagement is essentially
00:54
engagement is when someone lands on your
00:56
digital property think monopoly they’re
00:59
interacting with your your property so
01:02
they’re are clicking the links they’re
01:04
clicking the links to the ads they’re
01:07
commenting on your blog post if you have
01:10
an online community they are engaging
01:12
with other people on the online
01:14
community so they’re staying a little
01:15
bit longer reading and writing to these
01:18
posts if you have a newsletter they
01:20
joined your newsletter that is
01:22
engagement
01:23
and why is this important well if your
01:26
website is set up appropriately then
01:29
you’re going to have the google tracking
01:32
tag aka google analytics
01:35
and what google analytics does is
01:38
it looks at your website traffic and if
01:40
people are hanging out on your website
01:42
they’ll say that wow this thing is
01:45
pretty awesome maybe there’s some other
01:46
people that might like to engage on this
01:48
website as well so when people are doing
01:51
search results for things that are
01:52
related to what your website has
01:55
it’s gonna your website’s gonna show up
01:57
in those search results
01:58
therefore driving more traffic to your
02:02
website and hopefully allowing you to
02:04
make more sales or communicate more with
02:06
potential customers
02:08
so what are the three things the first
02:10
thing i would say is video video is hot
02:13
and it’s relatively easy to do right now
02:16
everyone has a cell phone and cell
02:18
phones essentially give you access to a
02:20
camcorder in your pocket i mean you see
02:23
it on linkedin facebook youtube tick
02:25
tock
02:27
all of the platforms people are
02:29
uploading videos about cool stuff well
02:31
yeah you can upload stuff about
02:34
cats playing piano but you also can
02:36
upload stuff about your business so if
02:37
you have a bakery
02:39
and you’re making baked cake take people
02:41
into the process show people what you’re
02:42
doing to make the cakes and then show
02:44
the finished product that’s gonna be
02:46
pretty amazing and in terms of selling
02:49
the cake having a great process and
02:52
showing people how to
02:54
how you’re making the cakes all
02:55
perfectly for them that’s going to do
02:57
way better than just having a static
02:59
image if you have a website that’s more
03:02
service oriented talk about your
03:03
business talk about your brand you can
03:05
be on my website right now
03:07
and i’ll be talking about the products
03:09
and services you can check more of these
03:10
past videos out in the blog section
03:14
so engagement
03:16
via video is super awesome and if you
03:19
live in houston there’s i mean there’s
03:21
video agencies all over the place but if
03:23
you live in houston uh check out alvin
03:25
wright communications down here in
03:27
houston they do an excellent job of
03:29
making video projects for businesses if
03:31
you know a business out there that needs
03:34
to get some video uploaded on their
03:35
website check them out i’ll put a link
03:37
in the comment below
03:39
the other thing which i would say or
03:41
step number two
03:43
i would say would be to do some tort
03:46
some sort of virtual embed so right now
03:50
businesses are in various states of
03:52
being open and closed which is fine it
03:54
just means that there’s more people on
03:56
or more eyeballs on your website and so
03:59
one of the things that you want to do to
04:01
separate your your self out or your
04:04
business out is to have some sort of
04:06
video embed so think about google street
04:09
view google street view if you’ve never
04:11
been to a neighborhood before you go
04:13
online you go to google type in the
04:15
address and you want to see what the
04:17
building looks like you click on the on
04:19
the little man and you drag them down
04:21
the street and it shows you what the
04:23
street looks like
04:25
and it could be the same way for your
04:27
website so
04:28
you can do
04:29
video embeds and virtual tours of what
04:32
your business looks like so first of all
04:34
people have gotten really comfortable
04:35
with sitting behind a computer and
04:37
looking stuff up second of all you may
04:39
have a leg up on your competition
04:41
because everybody’s not doing this stuff
04:42
so when they click on the little man and
04:44
they go inside your business or they hit
04:45
your website and they go inside your
04:47
business
04:48
then
04:49
they’re able to literally walk the hall
04:52
so if you’re if you have an event venue
04:54
or a hall
04:55
or a bakery or something like that
04:57
there’s nothing like seeing what it
04:59
looks like on the inside so when people
05:00
make recommendations to your friends
05:02
they can go in and click the link wow
05:04
this place looks amazing did you look up
05:06
and see the ceilings the chandeliers are
05:08
pretty awesome i want to go to this
05:10
place so video video embeds are are
05:13
great there’s a couple of teams that do
05:15
these type of things so you can find
05:17
them just by our basic internet search
05:19
do virtual tour creation and things like
05:21
that and they will show up and that is
05:24
another way that you can get a leg up on
05:26
your competition uh by increasing
05:29
engagement on your website
05:31
and the last but not least the third
05:34
thing that is on the list i would have
05:36
to say is to have some higher end ai
05:41
chat embedded bots
05:44
so we’re all familiar with the bots that
05:46
come up on the website blink
05:47
how can i help you and you put your
05:49
information in and then it stops right
05:51
there you put your email in and it says
05:53
someone will contact you if they’re not
05:55
available well there is another level to
05:58
that
05:59
there are agencies such as titanius bots
06:03
out in dallas texas and i’ll include a
06:05
link to them below
06:08
um but essentially they designed these
06:11
ai enabled bots that are more
06:14
interactive so that way the bots just
06:16
like your website is an extension of
06:18
your team and you want to give it some
06:20
brains the box gives it
06:22
a little bit more um behind it if you
06:24
would so basically it allows you to sell
06:27
product so the bot can say hey i noticed
06:31
that you’re on the website and you’re
06:32
visiting from this ip address and it may
06:34
not say ip address but it will say this
06:36
state or something like that and if
06:38
there’s something amazing in that state
06:40
happening let’s say we’re in florida and
06:43
you can upsell sunglasses or sun
06:45
tantalus and would you try like to try
06:47
out some of our
06:48
special product
06:49
also it has the ability to do upsells
06:52
just like a regular person or human
06:53
being now
06:55
don’t get me wrong about this there are
06:57
some scenarios where
06:59
some companies use it and they depend
07:01
too much on it and it can be kind of
07:02
spammy we all know the support systems
07:05
and things like that but by having a
07:08
team like this a dedicated team that’s
07:10
designed to
07:12
make it a little bit more interactive
07:14
and human-like and able to tweak and be
07:17
able to tweak those tools it’ll be a lot
07:20
better experience for your customers
07:22
thus boosting your engagement and
07:24
ultimately your conversions well
07:27
that’s it that’s all i have for this
07:29
particular video
07:30
like i said uh if you have the
07:33
opportunity go ahead and to do the thing
07:35
to like and to subscribe to this
07:37
particular video or channel
07:40
and i will see you all next video

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